This webinar series has been designed as a journey to help you better understand how the most successful clubs are making their member data work for them to drive results. The series will start with understanding the basic mechanics of data analytics, and progress to the creation of automated, AI-driven retention and win back campaigns, covering everything in between.
Membership Analysis
Membership Isn’t Monolithic
- Segmentation and Personas
- Volume vs. Value
- Member Journeys
- Scalable Personalization
- Automating the Process
Identifying Trends
Trend or Anomaly? Reacting Without Overreacting
- Detection and Analysis
- Is a trend actionable?
- Member Experience
- Reacting Quickly
- Automating the Process
Membership Retention
Membership Win Back
Reactivating Your Best Members
- Identifying Opportunities
- Targeted Approach
- Personalized Outreach
- Measuring Success
- Automating the Process
Going from insight to action
Club Utilization
Who is using your club and when? What are they doing there? These questions may seem simple, but the ability to answer them confidently opens the door to efficiency and improved member experience.
Measuring and Influencing Utilization
- Gaining an Objective View
- Staffing Optimization
- Improving Member Experience
- Scheduling Optimization
- Class and Amenity Analysis
Personal Training
Data Science Empowering PT Sales
- Historical Analysis
- AI Finds Opportunities
- Evaluating Performance
- The Effect of PT on CLTV
- Automating the process
Becoming Data Driven
Implement and Utilize Analytics Organization-Wide
- Preparation
- Adoption
- Role-based workspaces
- Scaling
- Maintenance
