While data is a vital tool for most health clubs to improve operational efficiency, the information’s accuracy, quality, and timeliness is critical in determining its true value. Many clubs struggle with outdated data, inconsistent sources, inefficient software, and unreliable analytics—leading to misguided strategies and missed growth opportunities.

Trusted data improves overall visibility into your clubs and empowers informed, prompt decision-making about all facets of your clubs, including member retention, engagement, and trends, as well as responding to feedback and making improvements quickly.

But how do you know you can trust the club data you’re using in your analyses? And what difference will truly up-to-date data make for your clubs?

Stop guessing and start knowing—trusted data gives you the confidence to make decisions without second-guessing.

What makes good data? Why is trusted data from Easalytics the best?

Experian includes the following in their top 10 characteristics of good data quality: accuracy, accessibility, completeness, consistency, reliability, and timeliness.

One of the major differentiators of trusted Easalytics data is our timeliness. Our data is refreshed daily, so you can be assured that all KPIs and analyses are done on the most complete and recent information available.

Having up-to-date, fault-proof data is crucial for the fitness industry, but how does it help your health clubs make smarter decisions?

Trusted data gives you up-to-date, effortless monitoring of crucial metrics.

Easalytics gives you an accurate, complete view of your data picture so that you can make the best decisions.

Traditional dashboards can give you tunnel vision because you only see the metrics the dashboard is built to show you. But what happens if new data or a different KPI becomes available that could (and should) influence your decision-making? New opportunities or emerging issues are hidden or overlooked, leaving you utterly unaware. Trusted data from Easalytics prevents you from being in the dark—our AI automatically highlights significant and unexpected changes in your member data and brings the information to the attention of those who need to know so you always make informed decisions.

Trusted data also means your trusted data—Easalytics Machine Learning models are finely-tuned and tailored to the needs of each of your health clubs. It’s hard to make smart decisions about your club’s future when you only have data about what happened in the past. That’s why our ML models are explicitly designed to facilitate proactive, value-driving action, not just show you what’s happened in the past.

Here are a few examples of our ML models and how they help clubs make smarter decisions:

Attrition risk score: early warning of members at risk of canceling

• Why it’s smart: finite list of high-value at-risk members for maximum revenue and member retention

Personal training purchase probability: identifies members most likely to respond to PT offers

• Why it’s smart: uncovers high probability segments your sales process may be missing while reducing the need for discounting, so you can time offers to when members are most likely to buy

SmartSights business intelligence: AI-powered automated trend and anomaly detection

• Why it’s smart: monitors thousands of trends down to granular segment levels, learning the normal ups and downs, highlighting changes ordinary analytics wouldn’t catch to make sure you don’t miss emerging risks or opportunities

Winback desirability rating: scores lost members to determine if you should try and win them back

• Why it’s smart: you can target lost members who will yield the highest ROI with an aggressive offer

Member segment analysis: identifies high-value segments, underperforming segments, and at-risk segments

• Why it’s smart: target aggressive referral offers to members likely to refer high-value members, you can also optimize new member sales with look-alike audiences

You either have the data to support your decisions or you don’t. Easalytics takes the guesswork out of decision-making.

Take advantage of our exclusive Easalytics promotions

Your clubs deserve trusted up-to-date insights so you can make informed decisions. Now’s the perfect time to experience the power of Easalytics. We’re so confident with the quality of our data that we’re offering two of the best opportunities to try Easalytics:

1. 1. Start your risk-free 30-day test drive with full access to our demo site. We’ll do a 30-minute demo, walk you through the platform, and then provide a custom quote. No commitment—just data-driven results.Start your test drive today and take us for a spin.
   2. Unleash the revenue-generating power hidden within your data with our special offer of 13 months of trusted data for the price of only 12. There’s no risk—you get 60 days to cancel (not that you’ll want to).Empower your people and snag our special price.

You don’t need a data science degree to make the most of Easalytics.

Stop settling for the status quo. Leverage trusted data from Easalytics so your clubs can start making informed, strategic decisions that drive growth, enhance member experience, and ensure operational efficiency.