Data-driven fitness has arrived.
Just take a quick glance around the gym. Everyday, ordinary gym members strap sophisticated data-collection devices to their bodies to capture, quantify and analyze their workout performance. Technology once available only to elite competitors is now common, and the reason is clear: informed decisions lead to better results. Health club owners can benefit from data collection, too – and just like members, they have plenty of available options. In fact, access to a wealth of added data is so easy that it brings a new challenge: determining what to track. Amidst all the statistical noise, which data points indicate meaningful trends?
A data dashboard provides a way to turn vast sets of unconnected information into meaningful insights about how a health club is performing, and how it can be improved. A data dashboard like Easalytics can sync a health club’s many data sources in one central location, easily build reports, and share them with team members. Easalytics pulls data from most (if not all!) of the business systems health clubs use, including CRM, social media platforms, paid online ads, and member management software. With all that data available for analysis,
- Relevant information is presented in a readable format that’s viewable on any platform.
- Dashboard reports are customizable, so every member of the team can view the information most useful to them. General and Assistant Managers might choose to watch reports detailing membership, revenue, and attrition for example, while sales managers focus on marketing performance, TFS, and forecasting reports.
- The dashboard goes beyond just showing revenue and membership statistics, turning raw data into the kind of knowledge that informs smart data driven decision making.
Here are just three of the reasons why a data dashboard can help make your health club operations smarter:
1. Greater Business Insight
When business data is combined with other information (such as website analytics and members’ social account information), health club owners can get a big-picture view of their business performance, learn about what drives the decision making behind the fitness habits of both members and non-members, and pick out important trends in revenue and membership patterns. The difference is context. By analyzing external data, club administrators can learn about the ‘why’ in addition to the ‘what’.
2. Increased Efficiency
The Easalytics dashboard can help streamline and focus operations efforts, too: staff no longer need to spend their time collecting data, writing reports, and presenting their findings to colleagues. Data tracking, trend analysis and report collation all happen automatically and on-the-fly. Information is updated continuously, so everyone on the team is always working from the the same playbook. By removing the friction associated with discovering and communicating information, Easalytics frees up staff to put their data analysis into action.
3. Cost Savings
Connected data translates directly into cost savings. Easalytics’ data collection and presentation make data analysis a continuous process. Employees can work more efficiently, and marketing dollars can be spent more intelligently, cutting off wasteful ad spends and directing resources toward marketing efforts that get results. Advanced attrition reporting collects data from sources you already have to forecast membership trends – why pay more to advertise to new members when you can reduce attrition for less?
Just like those wildly popular fitness tracking apps, there are clear benefits to having all the information you need to optimize your performance in one place, in one format, all the time.
