Data-Driven Member Feedback
If you've ever tried to get a group of people [...]
Voice of Customer Is Not Just Words
If you were physically in a room with someone [...]
Start Yielding Faster, Actionable Results For Your Fitness Business
We’ve been doing Big Data for years and it [...]
Frozen Assets: Maximizing the Value of Your Frozen Members
Even clubs reopened for 4+ months are looking at 5 [...]
3 Key Questions to Keep Your Health Club Out of the Post-COVID Demographic Trap
Many of the clubs approaching us recently are looking [...]
Considering AI to Predict Member Outcomes? Avoid This Pitfall
Technology powered by Artificial Intelligence is rapidly becoming pervasive [...]
Increase Success With Member Behavior Segmentation
Key Takeaways Proper segmentation is key to higher conversion [...]
Survey Non-Responders Speak in Other Ways…Are You Listening?
Key Takeaways Surveys are good, but only a minority [...]
Easalytics Announces Personal Training Purchase Probability Model
Proprietary Machine Learning model identifies fitness club members most [...]
Considering Virtual Membership Offerings? Start With a Targeted MVP.
Whether as a short-term survival option or a long-term [...]