Considering AI to Predict Member Outcomes? Avoid This Pitfall
Technology powered by Artificial Intelligence is rapidly becoming pervasive [...]
Increase Success With Member Behavior Segmentation
Key Takeaways Proper segmentation is key to higher conversion [...]
Survey Non-Responders Speak in Other Ways…Are You Listening?
Key Takeaways Surveys are good, but only a minority [...]
Easalytics Announces Personal Training Purchase Probability Model
Proprietary Machine Learning model identifies fitness club members most [...]
Considering Virtual Membership Offerings? Start With a Targeted MVP.
Whether as a short-term survival option or a long-term [...]
Analytics Reveal Post-Reopening Member Behavior Changes
Your gym has been reopened for a few weeks [...]
With No Tried-And-True Gym Reopening Roadmap, Fitness Industry Leaders Rely on Real-Time Data
This weekend, I began listening to a podcast recommended by [...]
First Reopening Check-Ins Are Important…Second Check-Ins Even More So
You managed a host of challenges through the shutdown, [...]
Developing a Win-Back Strategy
Some are suggesting that a 50% cancellation rate immediately upon [...]
How Many Post-Pandemic Health Clubs Have You Reopened?
Here’s why you need to be data-driven. We’re all [...]