Data Integration as a Service (IaaS)

Modern analytics and Data Science can produce a multitude of actionable data, but ultimately you want to operationalize your data to ensure that actionable data becomes acted upon data.

Operationalize Data

One powerful way to operationalize your data is by pushing member-level analytics and Data Science outputs into your CRM and leveraging your CRM’s automations to autonomously and continuously act upon them. Now you’re maximizing the value of your CRM to act upon opportunities in a much more efficient way. Consider the following outputs pushed into your CRM as member attributes (we currently push more than 120) :

  • Total Lifetime Spend
  • Total Personal Training Spend
  • Date of Last Personal Training Spend
  • Member Duration
  • Check-In Frequency Change (statistically significant changes in check-in behavior)
  • Future Personal Training Purchase Probability (Machine Learning predictive model)
  • Attrition Probability (Machine Learning predictive model)

We integrate with HubSpot!

Supercharge your Hubspot dynamic lists and automations using historic, current, and predicted member metrics as triggers!

Simplified automation rule possibilities.

They are endless!

Target Non-PT Spenders

Goal

Target non-PT spenders who are most likely to become long-term PT spenders with an aggressive free session offer you wouldn’t want to risk offering to everyone.

CRM Automation Rule

IF Total Personal Training Spend = 0 AND Attrition Probability < 50 AND Future PT Purchase Probability > 75 THEN Enroll in aggressive PT offer campaign

Target Previous PT Spenders

Goal

Target previous PT spenders who have not purchased in the last 12 months with a less aggressive discount offer.

CRM Automation Rule

IF Total Personal Training Spend > $500 AND Date of Last Personal Training Spend > 12 Months THEN Enroll in PT discount campaign

Target Lost Members

Goal

Target high-value, high longevity lost members with aggressive reactivation offer you wouldn’t want to risk offering to everyone.

CRM Automation Rule

IF Member Status = Cancelled AND Total Lifetime Spend > $1,000 AND Member Duration > 24 Months THEN Enroll in aggressive reactivation offer campaign

Target Members At Risk To Leave

Goal

Target high-value, high longevity members at risk of attrition with aggressive retention efforts long before they self-identify intention to leave.

CRM Automation Rule

IF Attrition Probability > 75 AND Total Lifetime Spend > $1,000 AND Member Duration > 24 Months THEN Enroll in aggressive retention campaign

An affordable data integration solution built for the fitness industry.

That’s right…our Integration as a Service platform makes integrations available at a monthly subscription cost with no costly custom build or maintenance fees.

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