Advanced Analytics Suite
Better reporting =
better decision-making

Your new data foundation. Get insights on your clubs and members to drive revenue and retention without spending countless hours digging through spreadsheets and antiquated systems.

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See the “big picture” in a whole new way

With our Base Analytics, you can find everything you’ve ever wanted to know about your clubs. Access interactive trends and comparative dashboards to view everything from memberships, check-ins, and revenue to personal training, class attendance, and attrition. Dive deeper with filters, segments, and drilldowns. And view at work or on the go—your KPIs are mobile-friendly.

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Get insights from across your club down to a member

Finally, an interactive dashboard and analytics tool that is both easy to use and powerful. Our Base Analytics can generate insights for each member of your club(s), so you can reduce attrition and increase member lifetime value. Easalytics presents actionable insights in dashboards anyone can use. Act on your insights with our optional push integration to your CRM with our HubSpot integration (see HubSpot Integration Add-On page).

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Discover what makes your ideal member journey

With Member Journey, you have the power to optimize your onboarding and retention programs. You can gauge member value based on months of membership, average check-ins, average duration, and average spend —allowing you to pinpoint when (and which!) members are most likely to spend on your gym offerings.

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Maximize the impact of your marketing campaigns

Member Segmentation makes identifying segments with the most value and opportunity easy, including lost members with our proprietary Win-Back Desirability score. Target high-value segments with tailored messaging and prioritize your marketing resources to those specific cohorts to enhance engagement and loyalty.

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Start targeting your marketing with member lists

Unlike our competitors, Easalytics simplifies exporting member lists for targeted marketing efforts. With our intuitive interface, you can easily filter members based on specific criteria and export customized lists, empowering your club to execute precise and effective marketing campaigns with ease. You can even save members in cohorts—allowing you to track changes in crucial groups over time.

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Free onboarding and setup

There’s no risk with Easalytics—onboarding is free, and you only pay for the features you need. Evolve with the best modern analytics, data science, and integrations available and unlock unlimited scalability for clubs of all sizes and growth paths. Onboard up to 4 years of historical data and we’ll take care of the rest. Make an immediate impact on your club’s future today.

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No surprises and expert support you can rely on

Predictability never looked so good – we charge a flat monthly subscription rate with no unexpected downstream upgrade or maintenance costs (unlike some of our competitors). Plus, we release regular upgrades and new features without additional costs. Get the most from Easalytics with free Customer Success calls, free online training guides, and unlimited access to analytics support. Our expert team of data analysts, data scientists, and data engineers have years of experience you can trust.

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Get started with Base Analytics